Luminous Primer

Silicone-free, antioxidant infused face primer diffuses pores and illuminates, while creating a base for flawless, long lasting makeup application.

This dewy and glowy primer uses light reflective pigments to make skin look more radiant, enhance luminous foundations, and blur imperfections.Made with anti-aging resveratrol, nourishing vitamin E, and intensely hydrating aloe.

Apply evenly to clean or moisturized skin. Allow to set for 90 seconds, then follow with makeup application.

All 100% PURE™ formulas are biodegradable, meaning they are non-toxic and safe for our planet’s delicate ecosystems. 

We vow to reduce petrochemical-based packaging by 75% and replace all packaging with post-consumer recycled (or recyclable) materials by 2024. We also reward in-store recycling with a free trial-size product.

We ship orders in recyclable shipping boxes, and protect products from damage with biodegradable packing peanuts made from corn starch.
Our CA headquarters has been awarded the “Green Business Certification,” but we’re not stopping there! We’ve planted hundreds of thousands of trees with Trees for the Future, which supports our mission of becoming climate positive by 2024.

We partner with local and international organizations to support health + wellness across the globe. We donate nutritious meals to shelter dogs, plant trees to foster local economies in Africa, promote education on breast cancer awareness, and share essential resources with Bay Area families in need.

• Green Business Certification

Aloe Barbadensis (Organic Aloe Juice) Leaf Extract*, Simmondsia Chinensis (Jojoba) Seed Oil, Jojoba Esters (Wax), Oryza Sativa (Rice) Starch, Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Euphorbia Cerifera Cera (Candelilla Wax) Extract, Camellia Sinensis (Green Tea) Leaf Extract, Red Wine Resveratrol, Silica, Persea Gratissima (Avocado) Butter, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract, Mica.

*Organic Ingredient