It all started when Karen Behnke, a serial wellness entrepreneur, who built one of the first corporate wellness companies in the country, developed a keen interest in personal care products with her first pregnancy at age 40.
Karen’s goal was to create luxurious organic formulations that performed better than conventional beauty products. She was astounded to learn that, although the skin can absorb what is placed on it, there were very few available healthy personal care products that worked well.
Karen led an initial 5-year journey with scientists, to solve complex organic formulation challenges. Juice Beauty’s revolutionary formulations started with a basic premise: Karen believed that by formulating with an antioxidant and vitamin-rich organic botanical juice base, rather than PEGS/petroleum derivatives or water, and combining it with powerful skincare ingredients, would yield better results than conventional or natural products. Multiple clinical testing proved her right.